15

1. SCOPE OF NOTICE

2. WHAT ARE COOKIES AND RELATED TECHNOLOGIES

(a) Strictly necessary cookies.  These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Services function. 

(b) Functional cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. 

(c) Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Services, and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.  

(d) Targeting Cookies: These cookies record your visit to our Services, the pages you have visited and the links you have followed. They are used to track visitors across our Services. 

3. WHAT WE COLLECT WHEN USING COOKIES

• Social Media Widgets.  Our Services may include social media features, such as the Facebook “Like” button, Pinterest, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.


• Social Media Platforms. We may display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely demographics. We may share a unique identifier, such as a user ID, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks. 


• Third Party Partners.  We work with a variety of third-party partners to provide analytics and advertising services. For example, we use Google Analytics to recognize you and link the devices you use when you visit our Services on your browser or mobile device, .  We share a unique identifier, like a user ID, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to you.  For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's website, “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here: https://tools.google.com/dlpage/gaoptout/.

4. HOW WE USE INFORMATION COLLECTED VIA COOKIES

• When you submit data through a form, such as those found on the contact pages, cookies may be set to remember your user details for future correspondence.


• In order to provide you with a great experience on the Services, we provide the functionality to set your preferences for how the Services run when you use it.  In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a website page.


• We use cookies to provide and monitor the effectiveness of our Services, monitor online usage and activities of our Services, and facilitate the purposes identified in the How We Use Your Personal Information section of our Privacy Notice.


• We may also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can offer you information and updates on services we think that you may be interested in, such as upcoming studies from Brain Health Research or from a trusted organization. Tracking technology used in emails helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and help us understand if you have opened and how you interacted with our email. 

5. YOUR CHOICES ABOUT COOKIES